tag:blogger.com,1999:blog-9002218232182793493.post1553389047716840377..comments2024-03-28T18:27:20.251-07:00Comments on PharmaLittle: DDMAC BUSTS J&J FOR ULTRAM MARKETINGUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-9002218232182793493.post-56794365420529146522009-05-22T06:29:13.340-07:002009-05-22T06:29:13.340-07:00I thought the numbers were actually higher re: DTC...I thought the numbers were actually higher re: DTC impact. One of the recent documents released related to the Seroquel cases refers to cranking up the "DTC machine"--full confidence that it worked.<br /><br />Anyway, there is a distinction (somewhere) between illicit DTC and any DTC.NotforEverybodynoreply@blogger.comtag:blogger.com,1999:blog-9002218232182793493.post-55879257641067505542009-05-21T07:14:35.765-07:002009-05-21T07:14:35.765-07:00I agree, Justice. The days of deregulation are co...I agree, Justice. The days of deregulation are coming a close.<br /><br />On May 18, 2009, Carolyn Clifford of WXYZ TV reported direct-to consumer ads have many drawbacks, one being, they can be risky.<br /><br />Since 1997, when restrictions on pharma ads were loosened, the industry has spent billions of dollars promoting their products directly to consumers, many of whom are asking their doctors for these meds.<br /><br />In fact, a recent survey from Consumer Reports revealed, “20 percent of those regularly taking a prescription medication have requested a drug they had seen or heard advertised. And the majority—67 percent—says their doctor did prescribe it. Another problem is the newest drugs being advertised might not be the safest.”<br /><br />Vioxx is a good example. In 2000, Merck spent $160M promoting the painkiller, and they kept on promoting it, even after there were links to heart disease, even though there were deaths, even though Merck knew of the dangers.<br /><br />For the full story see: http://www.wxyz.com/content/news/health/story/Drug-Ad-Drawbacks/9cQk7OGPUker6Ag9rw6svA.cspxPaulnoreply@blogger.com