OFF-LABEL PROMO BY SALES DOCS

Have I Got a Pill for You!!!!


According to an article in today's WSJ, companies are relying on "Medical Science Liaisons," often docs, to do their off-label promotion.

http://online.wsj.com/article/SB124597622797657621.html

But this is old news, isn't it? Wasn't the initial Neurontin bust exactly over this, and brought by Dr. Franklin who was fulfilling that role?

Or did I miss something???!