This Week's Question!!!!
This question from one of the young charges whose minds I am corrupting....
When was it that DTC ads began to mention "diet and lifestyle" as relevant to treatment, and was this by regulation, self-regulation, or some combination?
I vaguely remember Hank McKinnell doing this for Lipitor just before he parachuted away.
Anyway, the winner, as always, will get a free subscription to PharmaLittle and a Degree of Marketing Historiography (suitable for framing) from the PharmaLittle School of Advanced Reflection.
Go for it!.