Int: So, Justice in Michigan….
Me: Call me “Justice”….
Int: So, Justice, what is the point of this PharmaLittle blog…
Me: The point is to continue some of the discussions many of us had on Pharmalot. We are not journalists, and there are other places to get pharma headlines. But we’re pretty good talkers and, occasionally, even thinkers.
Int: So you miss Pharmalot?
Me: Yikes! A lot of us wake up howling with grief in the middle of the night. We deny, beg, bargain, plea. This is the most painful thing I’ve gone through since I broke up with Debbie Greenberg in ninth grade. Debbie feels the same way.
Int: Sounds serious….
Me: Me and Debbie? Absolutely.
Int: But seriously….
Me: But seriously, Ed Silverman provided what can only he could do. And nobody did it better. Or even close. It was extraordinary. But since we made some friends on the ‘Lot, and had some good discussion, we hoped at least some of that could continue, triggered by a few key pharma news items and the like.
Int: Did you think of the name, “PharmaLittle”?
Me: No. That was Former Marketing Exec. My ideas were things like Pharmapalooza, Pharmacabana, PharmainDaDell - stuff like that. I guess that’s why I was never in marketing.
Int: How would you compare PharmaLittle with, say, the Wall Street Journal Health blog?
Me: We’re a helluva lot funnier. Closer to Leviticus.
Int: Will we see any humor on the site?
Me: Absolutely not.