The End of an Era for Detailers?
As everyone here will know, there have been significant cuts in detailers across all major companies. It also appears that fewer docs are willinng to meet with with reps, at least not without an appointment. A good summary can be found here:
This development has seemed to be a long time coming. Obviously, the cutbacks are related to the economy as well as a kind of mutual "disarmament" as companies mirror each other in reducing field staff.
Could it also have to do with reps not being allowed to bring the goodies (the larger ones) they used to?
It is hard not to be at least a bit ambivalent. I've known some terrific and dedicated people who have been reps and really served patient interests. But a sales force is a sales force, and--according the them--they sometimes had to do this by bucking the incentive structure.
Detailing also has a very long history--in my view, it is best summarized in Howard Brody's _Hooked_.
What do you think?